PR and styling workshop to help Brighton brands get noticed
PR and product styling workshop aimed at independent brands and small businesses in Brighton
Wednesday 17th April 2019 6:30-9pm at The Projects, Brighton
In April, an interactive PR and product styling workshop is taking place in Brighton. It aims to help Brighton’s independent lifestyle brands do their PR in-house, gaining valuable press coverage with no agency fees.
The 2.5-hour workshop will be hosted by PR expert and This Is Publicity founder Jasmin Robertson, and award-winning interior stylist, journalist and blogger, Maxine Brady.
Attendees will receive expert advice on how to get their brand coverage, covering topics including press releases, pitching etiquette and product styling and photography.
Jasmin and Maxine have more than 30 years joint industry experience, working for both brands and media titles. They decided to launch this workshop when they noticed so many small brands struggling for exposure.
“Brighton is best known for its independent shops, start-ups and solo-preneurs, but most aren’t getting the recognition they deserve. We want to give them confidence and practical skills to pitch to media in ways that work.’ says Jasmin.
“Coverage can help drive sales and awareness, but when times are tough PR is often the first thing to get cut. We know so many small businesses who need support but simply cannot afford agency fees. Our workshop will help brands get to grips with running their own marketing at a fraction of the cost.”
Maxine added, “I’ve styled shoots and written for all the leading UK titles. Every day, I see so many small brands with great products making basic mistakes when talking to the press. We understand that small businesses owners are short on time and money and need simple marketing solutions. With our tips, I’m confident Brighton’s small brands can compete with the high street for exposure in the national press.”
To support the practical workshop content, a number of journalists and bloggers were asked to share their thoughts on how they like to be contacted by brands.
According to Jasmin, “Their comments highlight just how much the media land scape is changing and how brands need to adapt. It’s clear there’s no one-size-fits-all approach, but there are still key criteria. We’re offering plenty of advice on how to nail the basics and develop those all-important relationships.”
The Style + Pitch workshop will take place from 6.30-9pm on Wednesday 17th April 2019 at The Projects, 8-9 Ship Street, Brighton, BN1 1AD.
Tickets cost £99.99 and are available to buy via Eventbrite (https://www.eventbrite.co.uk/e/style-pitch-get-your-lifestyle-brand-noticed-by-editors-tickets-54560160910).