BTN BikeShare celebrates 1 million miles of cycling and arrival of new bikes

BTN BikeShare celebrates 1 million miles of cycling and arrival of new bikes

Riders, who have collectively cycled over 1 million miles, to benefit from 120 new bikes arriving this month

BTN BikeShare today announces that the scheme is further expanding, with 120 new bikes rolling out in the coming weeks. This development is in direct response to customer demand, meaning that more bikes will be available to the scheme’s growing user base.

The award-winning scheme, sponsored by American Express and Life Natural Spring Water, has seen upwards of 69,000 users making over 560,000 trips since it launched in September 2017. Together, users have now ridden over 1 million miles – announced on the bike share’s social channels last week.

Further hubs have already been installed in the west of the city, on Preston Street, Connaught Road and Portland Road, including a ‘virtual hub’ outside Portslade train station. The most recent hub was added just last week and services Rottingdean, a much-requested location. Additional sites are planned for later this year, with the aim to reach even more members of the community who will benefit from bike sharing.

Tim Caswell, MD of Hourbike, the company operating the scheme, said: “We’re thrilled to be expanding BTN BikeShare and hope that it will encourage even more people to cycle in and around Brighton & Hove. Thanks to the ongoing support from Brighton & Hove City Council we will have an additional 120 bikes in circulation, allowing us to service even more residents, commuters and visitors without impacting the availability of the bikes elsewhere in the city.”

Brighton Based Fugu nets three awards in one night

Fugu nets three awards in one night

www.fugupr.com

Brighton’s PR and communications consultancy Fugu has won three awards at the Chartered Industry for Public Relations (CIPR) South of England PRide Awards.

Fugu’s work with Brighton & Hove’s community bike scheme BTN BikeShare scooped two gold awards, being named Transport Campaign of the Year and taking the overall prize for Regional Campaign of the Year. The company’s A-Level results day project for the UK’s largest online student community, The Student Room, was also given the silver award for Low Budget Campaign of the Year.

Fugu’s community-focused campaign for BTN BikeShare was commended for earning the scheme a place in the city’s conscience and helping it become the UK’s most successful bike share scheme outside of London.

This follows a recent national Mark of Excellence for Fugu’s work with BTN BikeShare in June with what the CIPR judges described as: “A well thought-out campaign that made real considerations for the regional market the client was trying to engage with. A wonderful mix of creative ideas and careful planning helped to deliver a stand-out campaign that produced some stunning results for the client and demonstrated real ROI.”

Fugu specialises in creative campaigns that help brands connect with their customers and communities.

Fugu MD Vicki Hughes said: “In our first year of submitting our campaigns for an industry award, we are overwhelmed to have won three - two golds and a silver. I am extremely proud of the team for getting us here and thankful to our clients for trusting us with the creative freedom to deliver great results.”