Brighton-based ethical business pioneers join forces to share the power of purpose-driven work

Hop on a bike and meet the local entrepreneurs doing things differently at one of this year’s Meaning Fringe events

The founders of five Brighton-based ethical businesses are coming together to share their stories and provide advice and inspiration for a Meaning Fringe event on 14 November, organised by PR and communications agency FUGU. Using the city’s BTN BikeShare bikes, visitors will cycle from one business to the next, stopping off at iconic Brighton landmarks along the way and closing the day with a five-course dinner at zero-waste restaurant, Silo.

The 20-person tour begins at Eco Gym Brighton, where owner Paul Crane will share his passion for the green fitness movement, showcasing exercise machines that convert human energy into electricity and send it back into the grid. From here, they’ll visit independent supermarket chainHISBE, with co-founder Ruth Anslow explaining how HISBE is making good food more accessible and affordable, by championing a fair and sustainable food industry.

The group will then head to Africa House, a welcoming new café launched by luxury African safari business Journeys by Design (JBD). Founder, Will Jones, will describe how JBD’s conservation charity Wild Philanthropy links travel, community, conservation and commerce, to drive funding into at-risk ecosystems and vulnerable communities across Africa.

Owner of sustainable swim and active wear brand RubyMoon, Jo Godden, will also share her founder story while the group enjoys a coffee, explaining how her brand funds the ventures of female entrepreneurs in developing countries across the globe.

The tour will end with a five-course sustainable dinner at zero-waste restaurant Silo. Here, founder and leading UK food innovator Doug McMaster will explain how he achieved zero-waste status.

Vicki Hughes, MD at FUGU, says: “As a business driven by generating positive impact, and as a big fan of the Meaning conference, we’re really looking forward to hosting this Meaning Fringe event. It’s a chance for Brighton to showcase some of its most dynamic and purpose-driven businesses that are generating real and meaningful change. I hope that they will inspire our guests in showing how you can do better business, as much as they inspire us.”

Doug McMaster, founder of Silo, adds: “We're delighted to have teamed up with FUGU and Meaning to celebrate like-minded purpose-driven, ethical businesses in Brighton. Silo was a restaurant conceived from a desire to innovate the food industry whilst demonstrating respect: respect for the environment, respect for the way our food is generated and respect for the nourishment given to our bodies and we look forward to sharing our ethos at the event.”

To buy tickets for FUGU’s Meaning Fringe event and explore meaning from the saddle (and dinner table!), visit: