Brighton author launches ‘Generation Share’ book and new research for Global Sharing Week
Generation Share published for Global Sharing Week by Brighton based author captures 200 untold stories evidencing how the Sharing Economy is saving and transforming the lives of millions across the world.
It has the largest compilation of case studies evidencing how the Sharing Economy is creating economic, social and environmental value and has been published to illustrate the global impact of this international phenomenon. The book takes readers on a journey around the globe to meet the people at the forefront of change.
From the woman transforming the lives of slum girls in India, to the UK entrepreneur who has started a food sharing revolution; you’ll discover the creators of life-saving milk banks, a crowdfunding platform for training and employment for the homeless, a care platform enabling the elderly to live longer and stay in their own homes, and a Brighton-based pet-sitting platform, TrustedHousesitters, helping pets stay safe and cared for at home.
New research released to accompany Generation Share evidences the social and environmental impact of the sharing economy for the first time, dispelling myths and demonstrating that the Sharing Economy is far more wide-reaching than Airbnb and Uber.
Some of many key facts include:
• Human milk banks could prevent 2.1 million deaths a year
• Food sharing apps could feed the 8.6 million people in the UK who suffer from food poverty. Brighton-based alternative supermarket HISBE have created a fair food model through collaboration and sharing, keeping profits in the community and in the hands of producers
• There are six times the number of vacant homes than homeless people – sharing of vacant homes could help provide life-saving housing for 150 million homeless people worldwide. Brighton-based Thousand41000 are crowdfunding rent for refugees, providing homes for the most vulnerable in the city
Generation Share has been published to coincide with and celebrate the 5th Global Sharing Week, the largest annual international celebration of sharing and the Sharing Economy taking place between 16th and 21st June. Global Sharing Week is the brainchild of Brightonian change-maker, book author and international speaker Benita Matofska.
Benita Matofska commented: “By understanding what the Sharing Economy is we see that Sharing and its impact is now a global phenomenon with millions of lives saved and transformed. The research conducted for Generation Share demonstrates that we have enough resources to feed, house, clothe and educate the global population. If we can unleash our collective capacity to share, we could end world poverty.”
“Generation Share are the change makers of our time, the founders, trailblazing social entrepreneurs who are creating a food sharing revolution to tackle food waste and poverty and crowdfunding for homeless people. Brighton and Hove has many dedicated sharers and change-makers who are building the local Sharing Economy, helping to put Brighton and Hove on the global map as a beacon for sharing, a globally recognized Sharing City.”