Brighton-based public relations and communications consultancy Fugu was awarded a special Mark of Excellence award at the industry's’ most prestigious national awards ceremony – The Chartered Institute of Public Relations (CIPR) Excellence Awards.
The consultancy was shortlisted alongside five leading global agencies in the Transport or Automotive Campaign category after being recognised for its outstanding work with Brighton’s beloved bike sharing scheme - BTN BikeShare.
Fugu created a community-focused campaign which placed the scheme firmly in the city’s conscience and resulted in it becoming the UK’s most successful bike share scheme outside of London.
Showcasing the highest levels of professional achievement from PR professionals nationwide, the Excellence Awards winners were announced on 6 June at the ceremony in central London.
Vicki Hughes, managing director at Fugu PR said: “This national award recognition is a Fugu first and I’m extremely proud of the team for getting us here and to be shortlisted alongside some of the biggest agencies in the UK. BTN BikeShare is a fantastic scheme that has had such a positive impact on the city and we're delighted to have contributed to its success.”
Tim Caswell, managing director of Hourbike, the company operating the scheme said, “Fugu’s strategy and implementation has firmly established BTN BikeShare into the hearts of the Brighton & Hove community and now it’s one of the most successful bike schemes in the UK! I’m delighted to see Fugu officially recognised as an excellent consultancy, it’s truly deserved."