Brighton Palace Pier, one of the UK’s four most visited tourist attractions, welcoming 3.9 million visitors in 2025, is being offered for sale. The owner, The Brighton Pier Group, has appointed Knight Frank to seek a buyer for the Grade II* listed pier, a heritage landmark of both national and international significance.
Extending approximately 1,722 feet into the English Channel, Brighton Palace Pier is one of the most instantly recognisable structures in the UK. Originally opened in 1899, the pier is located in the vibrant coastal city of Brighton & Hove, which is consistently ranked among the country’s top three city destinations.
The pier offers a diverse range of income-generating attractions, including two arcades, 19 funfair rides, a restaurant, two bars, kiosks, event space and a children’s soft play facility. Benefiting from multiple revenue streams across leisure, entertainment, retail and hospitality, the pier provides strong year-round trading opportunities.
In addition to attracting tourists and the local community, the pier is regularly hired for private and corporate events. It can accommodate parties of up to 2,000 people and has served as the backdrop for numerous films and television productions, including Brighton Rock, Cassandra’s Dream and, more recently, Stormzy’s Big Man.
Anne Ackord, Chief Executive Officer of The Brighton Pier Group Limited, said:
“The proposed sale of the pier forms part of our strategy to divest our leisure assets and return capital to shareholders. Brighton Palace Pier is a profitable, standalone business with significant potential to build on its already strong popularity. This is more than just the sale of an asset: it is an opportunity to become part of the next chapter in a remarkable story and shape the future of this national treasure. We expect interest from buyers both within the UK and internationally and have therefore appointed Knight Frank to lead the sale and leverage their global network.”
John Rushby, Partner and Head of Specialist Leisure, Knight Frank, added:
“Brighton and Hove continues to grow in popularity as one of the UK’s leading destinations. Positioned at the heart of the city, Brighton Palace Pier stands out as one of the country’s most significant heritage landmarks, offering a rare opportunity for a new owner to build on its strong foundations and further enhance its position as a premier leisure and hospitality destination. We are proud to be advising The Brighton Pier Group on this landmark sale.”