Free Events this January 2025 from the BIPC
Get your Business Online with a Perfect Website
Tuesday, 7 January 2025, 10am – 11am / Online
Professional tips and tricks for getting your business online with a new website or to improve your existing business website. You won’t hear jargon or tech talk in this session but loads of useful information from Rick Chapman, founder of The Digital Beacon.
Webinar - People Buy Emotions, Not Products: Connect Better Using Emotions in Marketing
Monday, 13 January 2025, 10:30am – 11:30am / Online
This is the fourth in series of 5 webinars led by BIPC expert in Consumer Psychology & Marketing, Alessandro Calzolari. This series of engaging webinars is designed to equip business professionals with the tools and insights needed to thrive in today's competitive landscape. Webinar 4 will help you learn how to use emotions in your marketing to create stronger connections with customers.
Cyber Security Awareness: Protecting your Organisation
Wednesday, 15 January 2024, 10:00am - 12:30pm/ Online
Your people can be your biggest asset and with security awareness training they can become highly effective barriers to cyber-crime. Security awareness training provides simple and effective knowledge for people to understand their environment and provides the confidence to challenge when something doesn’t look right. The training is focused on those with little or no cyber security or technical knowledge and is delivered in small, succinct modules using real world examples.
S.A.D (Seasonal affective disorder) with Able Futures
Wednesday, 15 January 2025, 11:15am – 12:15pm / In-person at Jubilee Library, Brighton
Able Futures and S.A.D (Seasonal affective disorder) – We know the challenges on our mental health when the winter months approach, and in this workshop I’ll take you through how S.A.D can affect us and how Able Futures could be a great resource for building mental resilience tools so your winter days can be filled with a bit more brightness. If you’d like to know how Able Futures could help with S.A.D, come along to this session to ask any questions you might have!
Networking and Pitching for Success
Thursday, 16 January 2025, 1pm – 3pm/ In-person at Jubilee Library, Brighton
Join an afternoon of learning with two back to back workshops on networking and pitching skills: Networking for Success - 15 Top Tips - Networking can seem daunting at first but as we all know, practice makes perfect! In this engaging in-person session at the BIPC in Jubilee Library, BIPC expert Mike Monk will share his 15 top tips for successful networking. Pitch & Purpose - Join this workshop for a deep dive into the art of ‘The Pitch’ with guest speaker Terry Bower. Whether it’s to a potential Customer, Investor, Networker, Supplier, Collaborator, Partner, Franchisee and / or internally with your team (if you have one), learn how you make your chosen audience understand the problem your product or service is solving for them and the market, instead of just listing a load of ’stuff’.
Search in Social; Your Guide to Social Media SEO
Monday, 20 January 2025, 10:00am – 11:00am / Online
Search Engine Optimisation (SEO) isn't just for Google and websites, you can apply Social SEO techniques to improve your social media impact. Join our free practical advice session with BIPC expert Rachael Dines of Shake It Up Creative to understand how you can optimise your social media channels to expand your reach.
Business Information in West Sussex Libraries
Monday, 20 January 2025, 10am – 11am / Online
Guidance on business support available in West Sussex Libraries and beyond. This webinar will look at how to access business databases in West Sussex Libraries such as the Complete Business Reference Advisor database – COBRA; GrantFinder, FAME and IBIS World. You can also find out about free 1 to 1 business support and events in West Sussex Libraries and Brighton Library Business and Intellectual Property Centre (BIPC) as well as other local and national business support services.
Tuesday, 21 January 2025, 10:15am – 12:00pm / In-person at Jubilee Library, Brighton
Looking to start your own business and need some guidance? This is the workshop for you, led by BIPC expert, business advisor Sandra Murphy. We will cover: Your core purpose – what value you bring to your target market, identifying your target market, standing out from the crowd – what differentiates you from your competition.
Tuesday, 21 January 2025, 12:45m – 2:30pm / In-person at Jubilee Library, Brighton
Looking for guidance on how to make your young business grow? Need to re-energise your established business? This is the workshop for you, led by BIPC expert, business advisor Sandra Murphy. We will cover: Your core purpose – what value you bring to your target market, identifying your target market, standing out from the crowd – what differentiates you from your competition.
Connected Networking: People of Colour Business Network Brighton & Hove
Thursday, 23 January 2025, 2:00pm – 3:30pm / In-person at Jubilee Library, Brighton
Connected Networking is a new relaxed in-person networking session tailored for black and racially minoritised people who are starting or have an existing business to support each other, make new business connections and learn about BIPC Sussex services. This event is designed to create a welcoming space for open discussions, networking, and a sense of belonging. Hosted by Yemisi Mokuolu, Founder & CEO of Hatch Ideas Worldwide Ltd.
Understanding the Top 3 Common Problems of Business Failure
Monday, 27 January 2025, 10:30am – 11:30am / In-person at Jubilee Library, Brighton
This is the first in series of 5 workshops taking place this year, led by BIPC expert in Consumer Psychology & Marketing, Alessandro Calzolari. This series of engaging workshops is designed to equip business professionals with the tools and insights needed to thrive in today's competitive landscape. Workshop 1 will help you learn about the main reasons new businesses fail and how to prevent them to build a successful business.
Effective Techniques for Successful Hospitality Businesses
Monday, 27 January 2025, 1:00pm – 3:30m / In-person at Jubilee Library, Brighton
This workshop offers techniques for managing change within the hospitality industry, whether you're at the helm of a pub, cafe or restaurant. Led by BIPC expert, economist Stephen Logue, an award-winning restaurant owner, marketeer, consultant and author, this workshop offers techniques for managing change within the hospitality industry; whether you're at the helm of a pub, cafe or restaurant, this hour and a half workshop will have valuable insights and tools for you.
Business Model Canvas: Who Said Business Planning had to be Hard?
Tuesday, 28 January 2025, 10:15am – 11:45am / In-person at Jubilee Library, Brighton
If the thought of writing your first business plan feels daunting and time consuming, there's a tool to help you - the Business Model Canvas. Foregoing the traditional method of business plan writing, in this practical workshop at the BIPC, you will learn to divide and address each section of the business plan and how each works together to build your business.
Introduction to Conducting Your Own Market Research
Wednesday, 29 January 2025, 10:30am – 12:30pm / In-person at Jubilee Library, Brighton
If you wanted to do some market research but did not know where to start, or were put off by the costs, this interactive workshop helps understand and practice some simple techniques. The main focus of the session is on talking to people to get insights into your market, product or service: Who do you speak to; where and when do you do it; what do you talk about; and how do you conduct that conversation? This session is run by Dr Jonathan Newman of Deep Research.
NETWORKING EVENTS
If you're looking for help with your start-up or small business, or for ways to connect with other business people, freelancers and those thinking of starting up in Sussex, this is the place! The BIPC Coffee Mornings and Afternoon Teas are relaxed in-person networking & information sessions for finding out about our free business support as well as informal conversation, meeting of like-minded people and possible new business connections.
Coffee Morning BIPC Brighton - SJ Paines: Networking Tips for Introverts
Monday, 20 January 2025, 10am - 12pm/ In-person at Jubilee Library, Brighton
Visit the Eventbrite page for full details of the events and to register your place. You can also book 121 Information Clinics and Intellectual Property Clinics, or 121 sessions with our Experts in Residence on the Eventbrite page.