How to boost your business profile with a more consistent brand
An in-person, practical learning session
Maybe you have a logo and some brand colours, but you know you don’t have a consistent, instantly recognisable brand.
In this practical session from Brighton Chamber with Lisa Seymour from Fox&Bear, you’ll learn about the four components of your visual brand, why they’re important and how to use them.
We will cover:
• Your logo: what it really is, trends, and why the best logos stand out and get remembered
• Visual language: what elements of visual language are, and how your logo becomes language
• Knowing your audience: how to create personas that allow you to visualise and communicate with your prospect and customers
• Consistency: learn about brand guidelines and how they can help you pull the different parts of your brand together.
You’ll leave able to create a visual identity that brings people to your business, and allows you to stay visible and consistent as you grow.
Time: 9.30-11.30am
Date: 21 April
Location: Fox&Bear, New England House, Brighton
Lisa Seymour is Head of Brand Development at Fox&Bear, with 17 years’ experience, she uses a background in psychology to develop brands that connect businesses to customers.
With thanks to our event sponsor, Sussex Innovation.
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