Reducing tourism seasonality with sustainable experiences
Monday 28 November - 1000-1100 online - FREE
Experience West Sussex presents a new workshop on how to overcome the impacts of seasonality with sustainable experiences for tourism businesses and destination managers, delivered by Dr Xavier Font.
In this webinar, participants will hear from Dr Xavier Font, professor of Sustainability Marketing at the University of Surrey. He will detail the six steps that small businesses and destination managers can undertake to design and market sustainable experiences. Participants will also discover how your destination, industry association or consultancy company can use the free-of-charge materials prepared by the EU Interreg funded "EXPERIENCE" project. These materials will support those attending in delivering training in your destination, and include a 67-page report and a set of PowerPoint slides, in English and French.
Webinar Programme:
● Welcome and Introductions - Experience West Sussex Partnership
● Creating sustainable experiences - Dr Xavier Font
● Let's talk about it! - Participants will have the chance to pose questions.
About the speaker: Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey, United Kingdom. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication. He currently serves as an advisor in Prince Harry's Travalyst coalition of Booking.com, Tripadvisor, Google, Expedia, Skyscanner, Visa and Trip. Furthermore, he has conducted over 150 courses for more than 5,000 businesses on how to market and communicate sustainability. He is currently the Principal Investigator for the University of Surrey for the €23m Interreg project "EXPERIENCE", which aims to develop low season sustainable tourism visitor experiences.
To book, visit: https://www.eventbrite.co.uk/e/reducing-tourism-seasonality-through-sustainable-experiences-tickets-467400656947