A new website and branding for Brighton Chamber
Brighton Chamber has just launched a new website and new brand.
CEO Sarah Springford said ‘It’s been six months in the making and after everyone’s hard work, we are very happy with the results. Members are telling us that they love the new services and products that we have created for them. The new website and brand better reflects who we are now, what we do and how we do it’
The identity of Brighton Chamber is special – because Brighton itself is special – and we wanted our brand to reflect that. Designers REBORN worked closely with us to explore what we needed from the rebrand, and we called on Sam Knowles from Insight Agents to workshop all the many aspects of the Chamber and tease out the key stories we needed to tell. We involved our members at every stage.
Andrew Thomas, director at REBORN, said: "The time was right for a rebrand for Brighton Chamber. The public facing image needed to be aligned with the energy and enthusiasm of the Chamber culture. Typographically, we went for something friendly and sophisticated. Brighton Chamber is a professional organisation but it’s also warm and vibrant, so the colour palette is fun but the monogram logo is more serious to reflect the nature of their work."
Madison Web Solutions have delivered a beautiful, functional and slick new website which not only looks great but provides effective new services for members and practical solutions for the team behind the scenes. Judy Yorke from The Sentence Works crafted our website copy and a team of members helped us with testing and feedback throughout the project.
Not only does the site have a completely fresh look, but it delivers new services and features too. Here’s a few things you’ll notice about the new site:
Member Hour - The Member Hour is an opportunity to get free, personal help or advice from another Brighton Chamber member. It helps members connect directly with people in the membership who want their services. Equally, if members have an expertise that they want to showcase and share then it’s an excellent way to promote their services and give something back.
A strong on-line presence for members - The profile pages have been transformed. Using the custom-built Profile Wizard, members can create a profile page to be proud of. New functionality enables customized pages with images, a cover photo and video media. So it’s great for SEO.
We hope you enjoy browsing and if you’d like to be part of the Brighton Chamber business community and would like to find out more get in touch with Amy Lishman at Amy@BrightonChamber.co.uk