Record Numbers Expected To Join Brighton Earliest Morning Run
Over 500 people have signed up for this July’s Run 5.30 Brighton event,
the (very) early morning Italian sensation that gets busy people more active
• On Friday 19 July the alarms of hundreds of people from Sussex will buzz earlier than usual to get to New Road for some early morning exercise whilst the city is still asleep.
• Run 5.30 is a 5k event that starts from the city centre at 5.30 am on a business day, to promote the positive effects of daily physical activity and healthy eating. The unconventional format shows participants they can fit exercise into their busy lives by waking up just a bit earlier.
• Last year, 450 people took part in the Run 5.30 Brighton event including newly elected Brighton & Hove Mayor Alex Phillips who waved the start at 5.30 am, before joining the participants along the route for a jog.
• Sabrina Severi, Italian co-founder & nutritionist, describes the reasons behind the unconventional Run 5.30 project: “We are passionate about promoting a positive lifestyle which can be achieved with a little movement everyday and by paying attention to what we eat. Our message is celebrated every year when we organise early morning walks/runs with final breakfast made of seasonal fruits across Italy in spring and summer.”
• “Since 2017, we brought Run 5.30 to Brighton – the only event outside of Italy - and the response from the local communities has been wonderful. Participants who share our values have become our ambassadors and thanks to word of mouth we have more than doubled the number of registrations from last year. It’s going to be the biggest and best Run 5.30 Brighton event ever!”
• As well as promoting physical exercise the event pays particular attention to nutrition. Participants will enjoy a locally-sourced delicious and healthy breakfast made of cherries from Cooks Yard Farm (Northiam) and organic yogurt from Court Lodge Farm (Wartling).
• At the end of the event, anyone who would like to spend more time with friends over a cup of tea or coffee will be able to do so inside MyHotel’s Merkaba bar and Small Batch Coffee, exclusively open and ready to welcome Run 5.30 participants with their medals from 6 am.
• The organisers are also proud supporters of local charities in every city they host a Run 5.30 event. In Brighton, Run 5.30 will donate part of the entry fee to children’s charity Rockinghorse and the leftover fruits from the breakfast will be given to local food banks. All the funds raised will be going to The Rockinghorse Activities Programme at Chalkhill Child and Adolescent Mental Health Unit in Haywards Heath.
• Everyone interested in walking or running the event can register online at run530.com
Key Statistics
68% of the people who registered are female.
52% of all participants usually exercise for 3 times or less per week for at least 30 minutes (exercise also include brisk walking in addition to running, cycling, yoga, swimming, HIIT etc.).
45% of all participants don’t exercise as much as they would like to; 88% of them stated they don’t exercise as much as they would like to due to their busy life: 75% due to work and 25% due to family commitments.
The Route
Participants will enjoy an exclusive closed road, city centre course, starting from Cultural Quarter and then weaving through Brighton’s famous Lanes. The route then travels along the seafront upper promenade past numerous, famous Brighton landmarks and then back using the lower promenade past the Artists Quarter. The participants finish the 5km by turning New Road in the inland and crossing through the beautiful Royal Pavilion Gardens – a first for any running event!
About Run 5.30
The Run 5.30 project promotes an active lifestyle through a series of events, in which participants take part in a 5.3km run or walk at 5.30am. Founded by designer Sergio Bezzanti and nutritionist Sabrina Severi, the first ever Run 5.30 event saw around 500 participants take to the streets of the Italian city of Modena. Today, the Run 5.30 tour has become one of the main events in many cities across Italy including Milan, Venice, Palermo and Turin, reaching a total of 35,000 participants – 6,000 of whom are teenagers. Brighton will be the last leg of the 2019 5.30 Tour.
Why at 5.30 am?
• To promote daily physical activity
• To discover the city in a unique atmosphere
• Because the day is always so busy
• Because a little movement helps to start your day
• Because there is no traffic
• Because it does not steal family time
• Because the course is short and accessible to all
• Because it won’t affect your weekend plans
• Because you get to eat delicious fresh fruit
• Because it takes very little to be happy!
You can register for the Run 5.30 Brighton event here: www.run530.com