Abode Living in Brighton stars in Visa’s Christmas campaign to support the High Street
• Visa turns the spotlight on 100 independent retailers across the UK, as part of its campaign to encourage the nation to visit their local High Street this Christmas
• Abode Living is one of 11 retailers from Brighton, Portsmouth & Southampton that feature in Visa’s festive campaign
• An advert highlighting the independent retailer will be displayed on Upper Lewes Road in Brighton, from 19th November
Brighton, 22 November 2018: Visa, the world’s leader in digital payments, is turning the spotlight on 100 independent retailers across the UK through billboards and social media advertising in the run-up to Christmas, including 11 retailers in Brighton, Portsmouth & Southampton.
One of the independents featuring in Visa’s festive campaign is Abode Living in Brighton. The shop provides a range of uniquely curated interior accessories and is renowned for its independent and distinctive style.
Phillippa Brereton, co-owner of Abode Living says:
“We absolutely love the atmosphere in Brighton, it is such a unique city in that it is so supportive of independent businesses – something which not only creates a strong business community but also a loyal supportive customer base.”
Visa is switching the focus of the traditional format of a Christmas marketing campaign, from what people are buying or who they are buying for to where they are buying, encouraging shoppers to support their high streets, independent retailers and local communities this year.
The festive campaign features the real shopkeepers who are the heroes of Britain’s high streets. Eleven independent retailers from Southampton, Portsmouth & Brighton will feature on billboards in their local area and in social media advertising as part of Visa’s campaign.
Research, commissioned by Visa, shows that four out of five (81%) shoppers would miss the high street if it was no longer there . The Christmas campaign builds on Visa’s sponsorship of the Great British High Street Awards 2018, the winners of which were announced last week.
You can watch Visa's first ever UK Christmas TV advert featuring nine real shopkeepers - including a butcher, baker, bookseller and a florist - here. Singing along to Mariah Carey’s All I Want For Christmas Is You, the advert invites the nation to visit their local high street this Christmas. The local billboards and social media advertising are an extension of Visa’s Christmas campaign.
Adrian Farina, Senior Vice President of Marketing for Europe at Visa commented:
“We know high streets up and down the country are a special place for communities to come together – especially at Christmas time. As payments technology continues to evolve, Visa has an ongoing commitment to high streets and to the retailers and consumers on them who are looking to engage in seamless and secure commerce.
“We’re thrilled to be featuring 100 independent retailers nationwide on billboards in their local area and on social media in the run-up to Christmas. We hope the nation will join us in supporting their local High Street and the independent retailers that make them so special.”
 Commissioned by Visa, the research was conducted by 3Gem between 26 April and 8 May 2018 and surveyed 2,000 consumers and 750 independent high street retailers across the UK.
Address: 32 Kensington Gardens
Phone: 01273 621116
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